Activating Change

Event Campaign, Mindflick

A visual identity for an event headlined by guest speaker Sir Michael Barber, centred on the theme of the human science of delivering big projects. The visual system is anchored by a 3D infinity symbol—representing the essential balance of committed dynamism and paranoid optimism, two mindsets that must operate in parallel. Through bold symbolism and layered meaning, the identity captures the event’s core message: mindset plays a key role in achieving project success.